Shugo ORIGINS
LOOKBOOK 001
Each piece in the ORIGINS collection is a visual embodiment of founder Marcus Stroman’s inimitable perspective, manifested through purposeful silhouettes and enduring construction that serves the mind and body simultaneously.
Locational design cues are woven into every detail and colorway across the collection, symbolizing prominent moments of Marcus’ journey that inspired the formation of ORIGINS.
THE PERFECT FIT
Each cut-and-sew tee is designed to balance structure and draping, while subtle collection details push the ORIGINS vision forward.
ICONIC IMPACT
Familiar silhouettes are tuned with modern proportions. The reversible Coaches Jacket symbolizes the shedding of layers and escapism, with a Gila-monster inspired motif. The ZERO Hoodie is elevated with an oversized structured hood, and an exclusive woven label.
PURPOSEFUL & PERSONAL
Shugo ZERO Cleats and ZERO TR are crafted in signature colorways, inspired by Stroman’s travels, career milestones, and cherished moments.
REDEFINED BASICS
Rounding out the collection are effortless shorts and joggers, carefully shaped and tailored to create a streamlined silhouette.
